Woolworths Launches Nationwide Everyday Market to Help Meet More of Australia’s Daily Needs Online

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  • Thousands of new products available in the market for home, health and beauty, baby and toys
  • Customers can order items in one convenient location while shopping for food and groceries
  • Customers can earn Everyday Rewards points on their purchases
  • Woolworths launched its new Everyday Market platform on Woolworths.com.au for customers nationwide today.

    Everyday Market is an online marketplace designed to complement the existing food and grocery range on Woolworths.com.au, with a key focus on extending aisles into home appliances, baby, toys, pet care categories. of companionship, health and beauty.

    The launch means customers across Australia can now access thousands of additional products from hundreds of brands such as Russell Hobbs, Nutribullet, Dyson, Barbie, Fisher-Price and Vetalogica on Woolworths.com.au.

    Customers can add products from Everyday Market Partners including BIG W, Healthylife, PetCulture, Designer Bums and Joonya to their shopping cart online just like they do at the regular grocery store and purchase them in one simple transaction.

    Lance Eerhard, Managing Director of Woolworths Everyday Market, said: “At Woolworths, we want to make shopping easy for you in a way that works for you.

    “Millions of customers use our website to purchase food and groceries every week. With Everyday Market, we want to help our customers better meet their daily needs in one transparent and convenient online store.

    “We’re starting with a small group of partners and that’s really just the start. We aim to more than double our online range and offer tens of thousands of new products to our customers over time.

    In addition to offering more choice to Woolworths online customers, Everyday Market will also provide partner brands with new opportunities to grow their business.

    Woolworths’ website and digital apps are visited by more than 12 million users every week, giving Daily Market Partners the ability to offer products to many more Australians.

    Designer Bums, Australia’s leading brand of reusable and eco-friendly diapers, has signed on as the Daily Market’s First Partner.

    Designer Bums Director and Owner Carla Schwef said: “We are delighted to partner with Woolworths to make our products more accessible to more Australians through Everyday Market.

    “Reusable cloth diapers have grown in popularity dramatically in recent years and the attitude towards more sustainable alternatives is changing. It’s exciting to see that they are now starting to go mainstream.

    “We know that grocery delivery is particularly popular with parents of young children and hope our line really resonates with customers looking for a sustainable alternative.

    “We are really proud to be aligned with Woolworths, which is dedicated to supporting sustainable alternatives and uplifting small businesses. “

    Woolworths has been piloting the Daily Market in select areas since July 2021.

    Mr Eerhard added: “The response from customers during the pilot has been really encouraging, with a high demand for cookware, kitchen appliances and toys.

    “Our customers have loved being able to meet many different needs in one place, whether it’s a children’s toy for a birthday party, an air fryer to perfect a new recipe, or a set of clippers. for an interlocking haircut.

    “We are excited to expand Everyday Market nationwide and look forward to expanding our range with new and existing partners for our customers in the months to come. “

    Daily Market products are shipped directly to customers by Daily Market Partners under their existing delivery terms. Customers can select as many items as they want from as many Daily Market Partners as they want for the flat shipping charge of $ 10 * and there is no minimum spend. on orders.

    Woolworths is Australia’s largest online food and grocery retailer and reported annual sales of over $ 3.5 billion in fiscal year 21. This represents an increase of around 75 percent compared to exercise 20.

    / Public distribution. This material is from the original organization / authors and may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the author (s). See it in full here.


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