Kylie Jenner on Kylie Baby, Stormi’s Favorite Product and Motherhood

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Kylie Jenner has a new baby! No, we’re not talking about her second pregnancy, but rather a brand new one. Joining Kylie Cosmetics, Kylie Skin and Kylie Swim, Kylie Baby is Jenner’s new lifestyle-slash-beauty brand for new moms. It will launch tomorrow with four products – gentle shampoo, gentle conditioner, bubble bath and moisturizing lotion – and three bath time accessories.

Kylie Baby takes formulations seriously. The products meet rigorous ingredient standards and are approved by pediatricians. The shampoo and conditioner were designed for use on all hair types and for babies, toddlers and children of all ages, while the bubble bath and lotion are safe for sensitive skin. Accessories include a 100% cotton bath towel in three colors, a brush and comb set and a travel case.

We caught up with Jenner to learn more about Kylie Baby, her advice for new moms, and whether or not we can expect Kylie-themed strollers in the future.

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Clean formulas and confidence are essential for a baby brand. Tell me about the process of creating these baby safe formulas and products.

I worked with a team of chemists specializing in baby care development to select naturally sourced ingredients and plants for my Kylie Baby formulas. I wanted to be sure that I was using the softest, cleanest, and safest products for my own children. It was therefore important that the line met my cleanliness standards and was approved by a pediatrician.

I’m sure you’ve tried so many baby products! What Makes Kylie Baby Better?

I have certainly tried my fair share of baby products, so when creating Kylie Baby it was essential to provide the best and highest quality formulas. We’ve designed all Kylie Baby products to be clean, vegan, hypoallergenic, pediatrician tested, and tear free. Each product is safe for all ages and is cruelty-free, paraben-free, sulfate-free, silicone-free, and gluten-free.

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What is Stormi’s favorite product?

She loves the bubble bath!

What’s your best advice for new moms?

One of the most important things motherhood has taught me is to be gentle with yourself. Motherhood is such a balancing act, and I’m just trying to take it one day at a time!

Is Beauty Just Kylie Baby’s First Launch? Can we expect clothes, strollers, et cetera?

My main focus right now is to share all the love that our new Kylie Baby line has to offer, and I’ll make sure to keep everyone in the know as soon as something new happens.

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What has been the hardest part of becoming a new mom and what has been the most rewarding?

The hardest part is the lack of sleep [laughs]. The most rewarding thing is being able to see the world through Stormi’s eyes and watching her grow every day.

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