China Toys Market 2021 Report: A $ 14.9 Billion Market in 2020 – Trends, Share, Size, Growth, Opportunities and Forecast, 2015-2020 and 2021-2026 –


DUBLIN – (COMMERCIAL THREAD) – The “China Toys Market: Industry Trends, Share, Size, Growth, Opportunities and Forecast 2021-2026” report has been added to offer.

The Chinese toy market was worth US $ 14.9 billion in 2020. In the future, the Chinese toy market will show strong growth in the period 2021-2026.

China is one of the world’s major toy markets, and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is shifting from traditional and decorative toys to electronic or remote control toys.

With the rise in income levels of city dwellers and the rise in living standards, there has been a shift from conventional toys to innovative electronic and plush toys. In addition, the recent relaxation of the one-child policy in China has also added a large number of newborns to the population, thereby expanding the consumer base of the toy market.

China’s toy market drivers / constraints

China’s growing domestic demand for toys is currently being catalyzed by the country’s economic growth and rising disposable income. China has exhibited strong GDP growth rates over the past decades and is now the world’s second-largest economy. As a result, the middle class population is increasing in the region.

People have more disposable income and their spending habits have changed as well. This has resulted in a transition from traditional low-end battery-powered toys to innovative electronic toys, smart toys as well as high-end plush toys and decorative fabric toys.

The relaxation of the one-child policy in 2013 in favor of a two-child plan resulted in an influx of newborns in China. In 2016, China fully implemented the two-child policy as part of the 13th Five-Year Plan (2016-2020). According to the Hong Kong Trade and Development Board, the two-child policy has resulted in the addition of 2.4 million newborns to China every year. This should broaden the base of toy consumers, creating a positive impact on the market.

There are a wide variety of toys currently available in the toy market in China. The diverse product category ranges from traditional plush toys, construction and construction toys, dolls, board games and puzzles to high-end electronic toys, educational toys, carriers, premium plush toys and dolls .

There are toys made in the country by small, medium and large factories, as well as products of well-known international brands. Each category of toys has both cheap and premium versions. This large product portfolio along with their varied price ranges are able to cater to consumers of different income groups, thus enhancing the growth of the market.

Online sales channels have recently seen a boom in China with the evolution of smartphones and other digital media. As the quality and characteristics of the products can be discussed among buyers, and the prices can be compared on different platforms, online sales channels represent one of the fastest growing toy distribution channels in China.

Few of the major e-commerce platforms for toys are T-Mall, Taobao,, etc. These online platforms offer international brands the opportunity to open exclusive online stores and sell products directly to Chinese consumers without being physically present in the country. . The evolution of these online sales channels has made various categories of products and brands easily accessible to consumers and has catalyzed the growth of the market.

Highlights of the report

  • Based on the type of product, plush toys are the most popular type of toys in China
  • Based on the end user, the report reveals that unisex toys dominated the market. Unisex toys were followed by the girls and boys segments.
  • Today, specialty toy store chains represent the largest distribution channel, as these stores have well-established networks and offer a wide range of products.
  • Guangdong enjoys a leading position in the market. The other important provinces are Jiangsu, Shandong, Zhejiang and Henan.

Main topics covered:

1 Preface

2 Scope and methodology

3 Executive summary

4 Presentation

4.1 Overview

4.2 Key Industry Trends

5 China toy market

5.1 Market overview

5.2 Market performance

5.3 Impact of COVID-19

5.4 Market breakdown by product type

5.5 Market breakdown by distribution channel

5.6 Market breakdown by end user

5.7 Market breakdown by province

5.8 Market forecast

5.9 SWOT analysis

5.10 Value chain analysis

5.11 Porter’s five forces analysis

5.12 Price analysis

6 Market breakdown by product type

6.1 Plush toys

6.2 Electronic / remote control toys

6.3 Games and puzzles

6.4 Construction and construction toys

6.5 Dolls

6.6 Carrier vehicles

6.7 Sports and outdoor play toys

6.8 Infant / Preschool Toys

6.9 Activity toys

7 Market breakdown by distribution channel

7.1 Specialty toy store chains

7.2 Supermarkets and hypermarkets

7.3 Department stores

7.4 Online stores

8 Market breakdown by end user

8.1 Unisex

8.2 Boys

8.3 Girls

9 Market breakdown by province

9.1 Guangdong

9.2 Jiangsu

9.3 Shandong

9.4 Zhejiang

9.5 Henan

10 Toy making process

10.1 Product overview

10.2 Raw material requirements

10.3 Different types of unit operations involved

10.4 Key success and risk factors

11 Competitive landscape

11.1 Competitive structure

11.2 Key players

12 Profile of key players

  • Mattel Inc.
  • Lego
  • Hasbro inc.
  • Vtech
  • Hape International (Ningbo) Ltd.
  • Silver Lit Toys Manufacture Limited
  • Sieper GmbH
  • Micro Mobility Systems AG
  • Ravensburger AG
  • Shantou City Big Tree Toys Co. Ltd

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